WHO estimates that such products amount to about a $500 million industry in India alone. So it may be no wonder that about half of all skin care products in India, according to the World Health Organization, are lighteners designed to "brighten" or "lift" - essentially to whiten - a user's skin color. Some arranged marriage websites let families filter out prospective brides by skin tone. Darker-skinned Indians, especially women, face discrimination at work, at school - even in love. "I'd be called one of the dark-skinned people in our country." "I'm slightly dark," Hiran tells NPR in a phone interview from her family's Mumbai home, her bold voice suddenly going soft. She considers herself a feminist.īut something else is a big part of her identity too. At 22, she's enrolled in college, studying to be an accountant. In response to calls for racial justice around the world, the product name is being changed to Glow & Lovely.Ĭhandana Hiran loves reading, arts and crafts, and recycling. A package of Fair & Lovely skin-lightening cream at a shop in India.
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